Commercial Traction. KPIs. Culture.
Our Services
Redesigning Organisations for A.I.
We partner with CEOs and founders at crucial moments, such as business transformations or fundraising to turn ad-hoc chaos into repeatable A.I.-optimised operating systems. We achieve this by acting as a cross-functional integrator and resolving critical business bottlenecks.
Go-to-market
Proving product-market-fit, gaining commercial traction, and entering new markets are among the most challenging hurdles to overcome for growing businesses. We provide guidance, advice, as well as hands-on operational support to businesses looking to reach any of these next milestones.
Executive Coaching
A high-performing leadership team is the key to success. We provide 1-1 coaching, team workshops, and negotiations training to make sure executives and co-workers build trust among each other and conflict becomes a productive driver of growth rather than a destabilising force.
Our Latest Insights
-
![Death of SaaS]()
SaaS is Dead. Long Live the A.I. Wrapper.
A year ago, we predicted the end of SaaS. The premise was that A.I. tools such as ChatGPT and Lovable are making coding so cheap, software is becoming commoditised and corporations may be better off building their own proprietary tools than relying on “off the shelf” solutions that require a lot of time and effort to implement and adapt. Software companies choosing alternative business models over a SaaS strategy were a leading indicator at the time. Now, the data is here to further backup this prediction.
-
!["Hacking Leadership with Brain Science" cover featuring brain illustration and a man in a suit.]()
Hacking Leadership Growth with Neuroscience: The Brain Science Behind It
In the chaotic, high-stakes world of leadership, it’s easy to assume that the ability to make sharp, informed decisions comes down to years of experience or innate talent. But there’s something far more primal at play: your brain chemistry. Understanding the neural mechanics behind decision-making and human interaction can be the ultimate leadership hack.
-
![Diagram illustrating key performance indicators (KPIs) including graphs and gauges on a dark background labeled "The Right KPIs."]()
Flying Blind: Why New Businesses Crash Without the Right Metrics
Imagine launching a new product to enthusiastic acclaim. Customers are flooding in. The future looks bright. But beneath the surface, a lack of insight into critical metrics could be steering your company toward disaster. Not tracking key cost and revenue KPIs is essentially like trying to fly an airplane with no instruments — or in the case of a start-up, like trying to drive a Formula-1 car blindfolded.
-
![Visual of Belbin team roles chart with a man seated in a suit, and the text 'Building Great Teams' displayed.]()
The Power of Belbin Team Roles: A Client Case Study
Taking the helm of a newly funded tech start-up, only to find that driving rapid growth also means wrestling with hidden team dynamics. That’s exactly where our client, Mark, found himself: struggling to balance investor pressure and a leadership team that wasn’t clicking. Dive into how the Belbin Team Roles helped Mark reshape his approach.
-
![A donut with pink icing and colorful sprinkles, including green dollar signs, on a dark background.]()
Beware of the Donut: Founders Should Think Twice Before Biting into these Markets
Strategists, beware: not all markets are as sweet as they seem. Some may be bursting with a need you can solve, only to reveal a frustrating reality at their core: your ideal customers can’t be monetised, and the ones who could don’t quite need what you’ve built. From ed-tech and beyond, this deceptive market structure has quietly stalled the growth of some of the most promising ventures.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!